Martin Chabala
Words. A simple tool. A powerful force.
The right words, properly strung together, create emotional connections. Enjoy.
Digital
PPG/Glidden - “Rubber Band”
PPG/Glidden - “Cardboard Squares”
PPG/Glidden - “Recipe”
Gateway Health - “Winter Sleep”
Gateway Health - “Halloween”
Radio
Bryant - “Man On The Moon”
Bryant - “Miracle On Ice”
Bryant - “Y2K”
Carlow College - “Automated Call”
PA Lottery - “Welcome To Pittsburgh”
YWCA - “Boardroom”
YWCA - “Restaurant”
GNC - “Pregnancy Test”
The Warhol - “Marilyn”
The Warhol - “Mao”
Bryant - San Francisco - “L.A.”
Bryant - San Francisco - “Cold Rush”
PA TAP 529 - “Old King Cole”
PA TAP 529 - “Old Woman”
PA TAP 529 - “Little Piggy”
Wellspan Health - “Water Pump”
Wellspan Health - “Water Pump” (Nwspr)
Wellspan Health - “Hamburger”
Wellspan Health - “Burger” (Nwspr)
Wellspan Health - “Paint”
Wellspan Health - “Paint” (Nwspr)
TV/Video
Bryant - “Snowed In”
Bryant - “Drive In”
PA Lottery - “Extra! Extra!”
Amana - “Salutations”
Amana - “Prescription For Comfort”
My Experience
(Get comfy. There’s a lot.)
Senior Copywriter - Yellow Submarine Marketing Communications
September 2016 - Now; March 2011 - November 2011
Clients include: PPG; Goodman / Amana HVAC; UPMC; Cedar Fair Entertainment; Andy's Frozen Custard; Daikin HVAC; Daytona Lagoon / Hydro Adventures; Gateway Health; Fairway Market; Animal Rescue League of Western PA; Kenny Ross Auto Dealerships
Freelance Copywriter
November 2011 - September 2016; February 2009 - March 2011
Clients included: GlaxoSmithKline; Heinz; UPMC; Musselman’s/Knouse Foods; United Way of Allegheny County; Giant Eagle, Inc.; Shop ‘n Save; STERIS, Inc.; Geotechnics; Quaker Steak & Lube; West Penn Energy Services; Medart Engineering Services; Wisp Resort; Spuntino Wine Bar & Italian Tapas; X Shadyside
Senior Copywriter - Red House Communication
May 2008 - February 2009
Clients included: Philips/Respironics; University of Pittsburgh School of Law; Wellspan Health; The Andy Warhol Museum; Phipps Conservatory & Botanical Gardens; Pennsylvania Coalition Against Rape; Mon Valley Hospital, Pittsburgh Regional Alliance; NexTier Bank; Allegheny County Library Association; Lutheran Senior Life; Acusis Medical Transcription
Senior Copywriter - MARC USA
May 2000 - August 2007
Clients included: GE; Bryant Heating & Cooling; Rite Aid; Mellon Financial; Pennsylvania Lottery; Mead Five•Star; GNC; American Liver Foundation; YWCA; Heritage Valley Health System; Alouette Cheese; American Dental Association Foundation; Carlow College; Every Child, Inc.
Copywriter - Clear Channel Communications
April 1996 - May 2000
Some of the stuff I did: Wrote radio spots for five local FM stations, including an award-winning commercial in the market at the time; assisted sales staff with production of advertisements and marketing materials
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